Lore of the Land

Lore of the Land is a distinctive British pub and restaurant on Conway Street in Fitzrovia, created by film director Guy Ritchie. The establishment celebrates traditional English pub culture whilst delivering contemporary British cuisine cooked over charcoal and flame in an open kitchen. The venue spans three floors, with a rustic copper-topped bar serving carefully selected beers including the house Gritchie brand, premium spirits, and wines personally chosen by Ritchie himself.

The first-floor restaurant showcases seasonal British ingredients with chefs cooking over a bespoke charcoal-fuelled oven and grill visible to diners. The Sunday roasts have built a particularly strong reputation, with bookings often required months in advance. Signature dishes like the scotch egg, beef tartare, and venison tartare regularly draw praise from customers, alongside the attentive service and genuine warmth of the team.

Dog owners are welcome in the ground floor bar area throughout the week, where well-behaved dogs on leads can join their owners for drinks and bar snacks. The pub's combination of quality cooking, carefully curated drinks, and relaxed atmosphere makes it an excellent choice for both casual visits and special occasions with your four-legged friend.