It's Bagels Primrose Hill

It's Bagels Primrose Hill brings authentic New York-style bagels to this charming North London neighbourhood. The bagels are made fresh daily using traditional methods - boiled then baked - resulting in the characteristic chewy texture and shiny crust that New Yorkers recognise. The menu focuses on classic combinations like lox with scallion cream cheese, pastrami, and smoked salmon, alongside inventive options that change with the seasons.

The casual takeaway and counter service setup creates an unpretentious vibe where locals queue for their bagel fix throughout the day. Generous schmears and quality fillings have earned it recognition in the Financial Times, The Guardian, and The Infatuation, though the popularity does mean weekend queues can be substantial. The shop also offers delivery through UberEats and Deliveroo for those preferring to enjoy their bagels at home.

Dogs are welcome, making it a convenient stop for a post-walk breakfast or lunch. The relaxed counter service and quick turnaround mean you can easily grab something delicious with your four-legged companion in tow.